Saturday, 17 September 2011

Bloom Cosmetics & April Greaves Belle de Jour Collection

Bloom Cosmetics and reknowned New York based International Makeup Artist April Greaves have collaborated on a brand new makeup collection called Belle de Jour. The inspiration of Belle de Jour originated from Yves Saint Laurent's long-time muse Catherine Deneuve in Luis Bunuel's cult 1966 French film of the same title. Think beautifully contoured eyes, perfectly shaped brows, radiant skin and glossy lush lips. April Greaves was inspired by this look and decided to reinvent this classic iconic look for the modern girl today alongside Bloom Cosmetics.

''Delicate, feminine and alluring. Bloom's Belle de Jour evokes a feeling of classic, cinematic beauty with a French modern twist.''

Belle de Jour includes a four lovely products which boasts multifunctionality:
Waterproof Eye Crayon in Black, Chocolate and Taupe (A$25)
Eye Brow Duo (A$25)
Cream Blush Duo (A$38)
Super Glossy Lips (A$25)

Greaves also created a brand new berry-hued shade: Bloom Lip Duo (A$28)
Belle de Jour Colour Collection will be available 3rd October 2011 at selected Myer store, David Jones and Bloom's Flagship Store (Chapel St., South Yarra, VIC) and online at

Images were provided by a PR company.

What do you think of Bloom Cosmetics' collaboration with April Greaves?
Which product would you love to try most?


  1. I'd love to try the cream blush! I love Bloom products generally :)

  2. @Vita, Oh the cream blush looks divine! I've tried Bloom's Sheer Colour Cream blushers and I love the heavenly lavender scent ♥