Saturday, 23 July 2011

MIM Precious VIP Launch Event

Last night, I had a fabulous time at the MIM Precious VIP launch event at the brand new MIMCO boutique in QueensPlaza, Brisbane.

During the event, MIMCO offered all customers 20% off full price collection and the first 30 purchasers received an amazing gift bag filled to the top with cute treasures and trinkets (one of which was a MIM Precious Charm; I felt so spoilt!).

As I walked through the doors half an hour before the launch at 6 pm, I was greeted by the lovely MIMCO ladies and handed a copy of their latest booklet featuring the beautiful designs from the MIM Precious Collection. 

A few steps in, there was a table occupied with some bubbly and delicious sweets and treats  from by The Candy Buffet Company! YUM!! There were a selection of delectable treats such as coconut rough, jelly beans, marshmallows, black forest candies, oh the list goes on! There were so many treats that we were even given a small lolly bag to fill up and take home!

Candy Buffet. Source: Mimco.
The launch of MIM Precious Collection also celebrates 15 years since MIMCO established in 1996. The MIM Precious collection consists of stunning designs including semi-precious rings, bracelets and necklaces in both sterling silver and sterling silver plated 14 carat yellow gold. A number of classic and collectible pieces have also been designed to celebrate MIMCO's 15th Birthday.  I'm especially in LOVE with the cute sterling silver charms with marcarsite stones!

Here are a few of my favourite charms from the collection:

Irish Luck 4 Leaf Clover, MIM bow and Crystalised Shoe
A special limited edition Mimco birthday charm has also been created and there are only 300 pieces available worldwide! Each piece has a number engraved, so the holder will have a special and unique piece from MIMCO. The following words are engraved on the front of this charm:

''15 Years of dreaming, exploring and playing...'

If you want to get you paws on this limited edition '15 year' charm I suggest you head out to MIMCO asap! The online MIMCO store has already sold out and I'm assuming only a handful of these charms are waiting to be picked up!

MIMCO Treasures in the VIP Gift Bag
Napoleon Perdis Auto Pilot Skin Primer + $10 gift card, Kevin Murphy Session Hair Spray, Mimco compact mirror and a MIM Precious charm.
Wishing Well Charm

 Also included in the gift bag was the current issue of Madison with Emma Watson looking stunning as usual on the cover. I was stoked to find a MIMCO voucher inside! 

To celebrate the launch of MIMCO's new season collection, Wilderness Manifesto, MIMCO is offering all Madison readers $30 off any full priced item at MIMCO boutiques or online using the voucher code WILDERNESS at checkout.

Aussie Model Alyssa Sutherland. Source: Mimco
So, there's more of a reason to head out and grab your copy of Madison magazine and stop by MIMCO to check out their fabulous Wilderness Manifesto and MIM Precious Collection and maybe walk away with something special! 

Have you explored the MIM Precious Collection yet? 
Which charm is your favourite?



  1. looks like a great event, very elegant-and fab giftbag!

  2. @House in Tillford, very elegant indeed! MIMCO is such a unique brand and I love everything from them!